Transcript for NFL star apologizes for comments to female reporter
We turn to the new developments in that NFL fallout. Overnight panthers quarterback cam newton broke his silence apologizing for comments he made to a female reporter. Paula Faris has more. Reporter: Good morning. That social media apology took nearly 28 hours but it was sincere, heart felt and unscripted. At one point he invoked his two young daughters saying that he tries to instill in them they can do and be anything they want to be and he learned through this entire process that the joke was on him. Overnight more than 24 hours after the firestorm began -- After careful thought I understand that my word choice was extremely degrading and disrespectful to women. Reporter: An apology from cam newton tweeted to his 1 million followers. I'm a father to two beautiful daughters and at their age I try to instill in them that they can do and be anything that they want to be. To the daughters, the sisters and the women all around the world I sincerely apologize and hope that you can find kindness in your heart to forgive me. Reporter: His message of regret all because of this exchange with a female reporter. Devin fun Chez seemed to really embrace the physicality of his routes and making -- getting those extra yards. Does that give you a little bit of an enjoyment to see him kind of truck-sticking people out there. It's funny to hear a female talk about routes. It's funny. Reporter: And now the fallout from that press conference fumble, taking a financial toll. New Dannon Oikos -- Reporter: Dannon saying it will no longer work with newton pulling all of his ads. ??? Reporter: And Gatorade calling his comments disrespectful to all women. Sports commentators calling it sexist. You're assuming because she's a female she couldn't possibly know what's going on. Reporter: The reporter at the center of it all, Jourdan Rodrigue was back on the job at panthers practice on Thursday. But not commenting. Now, that entire apology was 1:45 long asking people to find it in the kindness of their heart to forgive him. It will be hard to watch that and know his authenticity. There was a lot of pressure on him. He has two daughter, though. That does give some validity. He has to know what it feels like through his daughters' eyes. Let's not let it damper everything else he's done so many have said. It takes a lot to apologize. We'll head back to ginger, now with more on tropical storm
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