Okay. All you parents that snacked on your kid's lumpables come out of shadows. Oscar Mayer is promoting p3. Portable protein packs and Mara schiavocampo has the story. Reporter: When it comes to... See More
Okay. All you parents that snacked on your kid's lumpables come out of shadows. Oscar Mayer is promoting p3. Portable protein packs and Mara schiavocampo has the story. Reporter: When it comes to snack food preteen is popular and profitable. Packed into bar, shakes and yogurt. The protein snack industry grossed an estimated $19 billion. It keeps our weight stable. A key beauty nutrient as well so it's important that each meal and snack have a little bit of protein in it in order to sustain us throughout the day. Reporter: Now store shelves are getting just a little more crowded. ♪ Oscar Mayer wiener not. Reporter: Oscar Mayer is making a grab and go snack for adults. Introducing the protein power pack, p3. Their protein packed all right. A snack containing only different varieties of meat, cheese and nuts. Preteen, protein, protein. Reporter: Say that fast three times. Protein, protein. Protein. A great snack across the board, 160 calories age getting 13 grams of protein, especially if you're active is really important. Reporter: Though they do contain about a fifth of the recommended daily sodium these new snack packs have less calorie, carbs and sugar than lunchables which though mostly eaten by children are popular with adults too. They're both ham and cheddar but this is much healthier. And same amount of protein. Reporter: Most of us want to get more protein into our diet with about 75% of adults saying they want more. Experts say snacks like these can help them reach an important nutritional goal especially when paired with other smart choices. If you're looking for more of a meal you might want to add a fruit or baby carrots or even a slice of whole wheat bread to boost the fiber. Reporter: The good news something like this is really easy to make on your own. You can do a Turkey rollout with sliced Turkey and cheese and much cheaper. 95 cents versus 1.80 and easy, take cheese, a little bit of cheese and Turkey. I do that. And it's 15 grams of protein so I don't know if you can call it cooking but it's home made. It's assembling.
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