Pantene Ad About Women at Work Goes Viral

Commercial tackles double standards that women face in the workplace.
3:00 | 12/12/13

Coming up in the next {{countdown}} {{countdownlbl}}

Coming up next:

{{nextVideo.title}}

{{nextVideo.description}}

Skip to this video now

Now Playing:

{{currentVideo.title}}

More information on this video
Enhanced full screen
Explore related content
Comments
Related Extras
Related Videos
Video Transcript
Transcript for Pantene Ad About Women at Work Goes Viral
We continue, now, to the double-standards women sometimes face in the workplace. They're being tackled in a powerful commercial that has, again, gone viral. That seems to be the word of the day. Abc's bianna golodryga goes inside an ad that has women and men talking. Reporter: It's a shampoo ad that's speaking volumes. And we're not just talking vo lumme us in locks. The ad from pantene, breaking down double standards so many can relate to. A man is a boss. While the woman is bossy. A man, depended for being dedicated. A woman condemned for being selfish. this ad is striking a chord with a lot of women. As a beauty company, it's saying women can be beautiful. And there shouldn't be a double-standard. Reporter: The ad airs in the philippines. But has gone viral on the web. It even got a personal endorsement from facebook coo cheryl sanburg, whose book "lean in" is all about women in the workplace. This is one of the powerful ads I've seen. The ad, drawing comparisons to the dove real beauty campaign, which got women talking about self-image and confidence. Do you think you're more beautiful than you say? Now, more women in top jobs today than ever before. It's a really important time to be spreading this message. You know, I think that pantene is right on. Reporter: Perhaps the last line of the pantene ad sums it up best. Don't let labels hold you back. Be strong and shine. For "good morning america," bianna golodryga, abc news, new york. Really like that. It is powerful. We do see dan abrams here.

This transcript has been automatically generated and may not be 100% accurate.

{"id":21190642,"title":"Pantene Ad About Women at Work Goes Viral","duration":"3:00","description":"Commercial tackles double standards that women face in the workplace.","section":"GMA","mediaType":"Default"}