Taylor Swift on 'Blank Space' Video, Stunning '1989' Sales

The chart-topping singer discusses a new app to experience being inside her "Blank Space" video.
4:26 | 11/11/14

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Transcript for Taylor Swift on 'Blank Space' Video, Stunning '1989' Sales
Not wait one more second. Here she is. Hello. Hey, guys. Hello. Welcome back. How is it going? Great. Thanks for stopping by. You must be enjoying this wave. Yeah, it's good. Thank you for being welcoming and having me over. I really appreciate it. You have sold so many albums so quickly. And in this time and age, Taylor, you know how people were trying to say, oh, people can file share. It's not going to happen. But you have proven that's not the case. I have been optimistic and enthusiastic about the state of the music industry. So have my fans. They have proved and they are ready and willing to invest in music and pay hard-earned money to buy music. I think it made an incredible statement especially in this time in music. I think you're right. Let's talk about your new video. "The New York times" said it has humorous smarts and a few oscar-worthy breakdowns. I didn't know they said that. Yes. Right here. Oscar-worthy. Yeah, this -- yeah, wow. There's a lot happening there. Tell us about it. Basically we shot this music video, Joseph Kahn directed it. We shot it in these mansions in Long Island. And essentially it is a song I where about basically the fact that the media has kind of portrayed me to be this crazy, desperate serial dater. So I decided I was going to continue the joke and take back the narrative and wrote blank space. We decided to go absolutely crazy with the video. You did that. I had a feeling it was going to be special. So we ended up creating this 360-degree app experience for the fans. Yes. Which is so fantastic. So neat. I love the one part of it where you can go into rooms. But I pushed on the portraits that you sort of defiled of the ex-, and on the back you have written something on each. This is something I worked together with American Express. We created this 360-degree experience for fans. You can go to the app store. It's free. And you essentially get to play around this story land and explore the mansion. It's great. It's like you're in it. Yeah. All these hidden little clues. Click on doorways, go into the next room. Right. You close up on. That takes you to another room. If you go to a clock, it'll close up and you can unlock little hidden messages. There's the portraits. You know, you're going to click on -- I love the doors. You don't know what's going to be in there. Very cool. And you can see us acting and acting out the scenes depending on the room for what part of the song. A perfect day. Absolutely. You got the clue that you could find if you click on the right thing. It's really fun to have fans that actually do care about videos and story lines and lyrics. And so the fact they're so engaged makes me want to create cool little things for them like this. Is this something you'll do for more videos? Was it a good experience? It's an amazing experience. It's the first time this has been done for a music video. So neat. People are comparing it to gone girl, actually. I saw that comparative. Because how well you portrayed crazy, I guess. Thank you. I try. Stop short of murder, right? Just shy of murder, actually. That's true. Okay, everyone. One thing, can I give a shout out to your brother. You went to notre dame. He was in the play. He was acting and got incredible reviews in the play he did. It was really great. You could have been over in Europe accepting awards, but chose to be there for family. Yeah. It was the day of the emas, and my brother had a play. He started to fall in love with acting. Uh-oh. I know. But he's really good at it and loves it. So it's awesome. I was really happy to see it. Amazing job. Great sister too on top of it all. Thanks for coming back. The unstaged Taylor swift, go to the app on itunes and the Google play store.

This transcript has been automatically generated and may not be 100% accurate.

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