We're still feeling world cup fever this morning. More than 21 million people watched team usa's heartbreaking loss to Belgium. And Sara Haines has more on the man of that match, Tim Howard. We have... See More
We're still feeling world cup fever this morning. More than 21 million people watched team usa's heartbreaking loss to Belgium. And Sara Haines has more on the man of that match, Tim Howard. We have the U.S. Goalie here, Tim Howard. Hugely popular off the field, as well as on. Fans just can't get enough of him. Extraordinary, Tim Howard. Reporter: He's an overnight social media sensation. The #thingstimhowardcouldsave, trending this morning. With photos of the goalkeeper saving the sinking "Titanic," a swim from "Jaws," and playing defense on the basketball court. Even winning over the heart of the president. I don't know how you're going to survive when you come back home, man. Reporter: Howard is worth between $6 million and $10 million, has a deal with Nike. But could his sudden celebrity turn into a bigger payday? There's no reason why Tim Howard shouldn't take home tens of millions in endorsements in the next couple of years. If he was a stock on the stock market, we'd all be investing in him right now. Reporter: What products could he endorse? How about home security? Sunglasses. Or sun block. You know, to block out the sun. Maybe. But for now, Howard telling Amy, he has other goals in mind. Just try to figure out what's what and let the dust settle. Spend some time with my kids. You know? Reporter: A couple things we found in social media. Tim tweeted out this tweet right here, about how proud he was to play with his teammates. And over here, this little gem from his high school yearbook. A quote. It will take a nation of millions to hold me back. And we've seen that firsthand. And what product would you buy from Tim Howard? Tweet us @gma. "Deals & steals" next. Card.
This transcript has been automatically generated and may not be 100% accurate.