talk about the way we dress and how you can do it affordably. It's hard to afford designer dresses, so many you look in the magazines, you want them but how do you do it? What if you could rent them... See More
talk about the way we dress and how you can do it affordably. It's hard to afford designer dresses, so many you look in the magazines, you want them but how do you do it? What if you could rent them and make money renting out your own gear? "Gma" contributor Becky Worley takes a look at a surprising new idea that could give you the style of your dreams without breaking the bank. Reporter: It's the fashion conundrum that every woman face, ah, I have nothing to wear. You wanted to borrow the black chiffon, right. Reporter: Sharing our clothes with girlfriends. How about this? I'll look like sherbet. Reporter: There's an option to virtually share called style lend for as little as 15 bucks, you essentially borrow a total stranger's dress. So the price of two cocktails you can borrow a beautiful dress and look fantastic. Reporter: 33-year-old fashion modding Lona Leah Duncan came up with this concept and calls it the air B & B of dressing. Instead of purchasing it every time you go out during the week you can rent with unfor a tenth of the retail price from a stylish woman nearby. It's currently only in San Francisco but looking to hit new York later this year. Services like style lend are really making it possible for women to send tons of money and actually make their wardrobes a real investment. Reporter: So the question, my fashion tastes are pretty basic. Could I be a lender? And make a few bucks? This one would probably be a little bit hard because it has a few problems here. So I would pass on this one. This one, don't really want to get rid of it but it just sits in my closet. It could work maybe for like, you know, 30, $50. Reporter: The loan period is a week. If I made 15 to $30 every time I leapt something, well, this dress could definitely earn its keep but what I really want to know, what kind of dresses could I borrow? This dress, power outfit for work. All right. 50 -- 15 bucks. $4,000. 4,000 bucks. That's like half a car. I would never buy this. But to rent it, 300 bucks, a once-in-a-lifetime occasion, sure. For "Good morning America," Becky Worley, ABC news, San Francisco. Becky, I'm in. So am I. There's like five of us out there. We are results of our "Gma" flash poll. We asked you, would you rent your clothes to a stranger and here's what you said. 7% said sure but 93% said no chance. They would not. I was surprised to by these result, I am. I thought more people would be into it. Not that I guess I am.
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