Currently, "most of the initial evaluations for fertility are prompted by the woman. There's much more in the media about how fertility changes for women. I haven't seen that to be the case with men," she says.
Herr believes his product will help change that.
Herr says he created the test precisely because "there was a recognition that women were usually the first to be worked on for infertility," despite the large proportion of men who contribute to infertility in infertile couples.
"Change in technology always has to precede these kinds of changes in attitude," Herr says. "Once men have the option to take it into their own hands, then you have the evolution of the social change."
With the advent of straight-to-consumer male fertility testing, and hopefully, eventually a male contraceptive pill, Herr says "change in technology will contribute to gender equity over time."
But men still have to want to get tested, Westphal says.
Whether this test will actually encourage a shift in the way men view their role in fertility testing, only time will tell, she says.