"I think these terms are great because they take away the mystique of the procedure being too technical, surgical and serious," said Catherine Maley, president of Cosmetic Image Marketing, a company that creates marketing strategies for cosmetic physicians. "If patients use certain expressions and that's how they think of the procedure, then the doctor should go ahead and use, or at least acknowledge, the surgery in those terms."
Dr. Stephen Greenberg, director of New York's Premier Center for Plastic Surgery, agreed the use of such vernacular may be helpful to those who could benefit from a nip or tuck.
"When something is termed like that, it makes people feel less alone, like it's a common thing and there are ways to treat it," Greenberg said. "It makes people accept it and want to look into the procedures further."
But some terms may be more acceptable than others. Maley said she had not yet heard of the terms "computer face" or "banana roll."
"It could be a generational gap," she said. "If a doctor used that kind of jargon on me, a 52-year-old baby boomer, he would alienate me.
"I've never heard of 'banana roll,'" she said, "but that just sounds insulting."