Study says proposed tax, one cent per once, should decrease consumption.
Several of the nation's leading health experts are calling for a tax on soda as a means of curbing America's obesity-epidemic.
Their paper, appearing in the most recent issue of the New England Journal of Medicine, calls for a tax on "sugar-sweetened" drinks in order to reduce the consumption of the drinks and lower health costs as well as fund government-run health programs.
"A tax on sugar-sweetened beverages is really a double-win," said Dr. David Ludwig, a co-author of the paper and director of the Optimal Weight for Life program at Children's Hospital, Boston.
"We can raise much-needed dollars while likely reducing obesity prevalence, which is a major driver of health care costs, the paper states. "Ultimately the government needs to raise more money to cover the deficit, and in terms of ways of raising that revenue, a tax on sugar sweetened beverages is really a no-brainer."
Such a tax has been proposed in the past. In a perspectives article in the New England Journal this past April, Kelly Brownell of Yale University, one of the current paper's authors, along with then-New York City health commissioner Dr. Thomas Frieden, co-authored an article advocating a tax on "sugared beverages."
Frieden has since become head of the Centers for Disease Control and Prevention. A spokesman for the CDC noted that taxing sweetened beverages is not part of the current administration's position. However, in at a conference on obesity in July of this year, Frieden responded to a question on the issue saying:
"I think anything that increases the availability and decreases the relative price of healthy foods and anything that decreases the availability and increases the price of unhealthy foods is likely to be effective. The challenge, I think, is a political one of getting that approved as well as there are very important administrative and operational issues with implementation of such a tax."
Frieden's successor in New York, Dr. Thomas Farley, is one of the authors of the current paper.
Ludwig noted that the authors focused exclusively on beverages that contained sugar, and not diet substitutes for sugar.
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