He is the biggest movie star whose name you may never have heard.
Known as the "King of Bollywood" to his fans, 41-year-old Indian actor Shah Rukh Khan evokes hysteria among South Asians from Delhi to Delaware.
The estimated size of his audience is over 3.5 billion, according to BusinessWeek -- and it's growing.
To put his popularity in perspective, in 2002, the Hindi film industry sold 3.6 billion tickets. Hollywood films, on the other hand, sold 2.6 billion tickets.
Bollywood film...Full Story