A widely shared editorial on social networks from Saturday's Joongang Ilbo concluded with a scathing self-criticism that, "A nation's standards and capability is tested when disaster and crisis come by. Our country's level is a failing grade and of a third-class country."
"Korea is now depressed," an editorial in Hankyoreh newspaper said. "But for such collective depression to be rightly cured, this atmosphere should not be quickly changed nor forgotten."
"Koreans are very nationalistic and they take pride in the rapid development of their country. When there's some problem or anything that reflects poorly on the collective, on the nation or Koreans on the whole, people will get upset about it," said Daniel Pinkson, head of International Crisis Group in Seoul.
Yellow ribbons have proliferated on Korean social media and the country has held candlelight vigils, but those gestures have gone only so far.
"Koreans want to share everything together," said Sulim Park, public relations manager of Italian shoe brand, Tod's. The company cancelled three shows and events out of respect for the ferry victims. "My family or friends were not personally affected by this tragedy, but call it nationalism or whatever, but we try to share the grief together."