Flour Shop
  • Amirah Kassem is the name behind Brooklyn's Flour Shop.

    After years spent working in various aspects of the fashion industry, Amirah Kassem decided to combine her love of baking sweets with her passion for objets d'art. The result? <a href="http://www.flourshop.com/" target="external">Flour Shop</a>, a baking company for nontraditional cakes.
    Henry Hargreaves
  • Amirah Kassem is the name behind Brooklyn's Flour Shop.

    Kassem, who studied at FIDM in California but has no formal culinary training, told ABC News she owes buzz about her new business in part to social media. "I kept posting pictures of little things I was doing on Instagram," she said. "Then before you know it, word spread with people telling each other, "Oh, there is this cake girl and she’ll make anything you want.” Verizon was one such client.
    Flour Shop
  • Amirah Kassem is the name behind Brooklyn's Flour Shop.

    The fashion industry in particular has made Flour Shop an "it" dessert to have at photo shoots and parties, such as Stella McCartney's fete for the new etiquette book "Modern Manners: Tools to Take You to the Top" by actress Liv Tyler and her grandmother. The party featured Flour Shop cookies with etiquette "dos" as well as an expansive buffet of other treats.
    BFA
  • Amirah Kassem is the name behind Brooklyn's Flour Shop.

    The cost of custom-made confections can at times be as pricey as the fashion labels they celebrate. "A simple shape cake would start at $550," Kassem told ABC News. "A wild shape would be $1,000. I would say, $1,500 is my average. For an event table with a full spread [as at the Stella McCartney party, pictured] it would increase from there."
    BFA
  • Amirah Kassem is the name behind Brooklyn's Flour Shop.

    One of Kassem's biggest supporters in the fashion industry has been Vogue magazine, which hired her to create this floral cake. Other clients have included Vice magazine, Nylon, Warby Parker, J.Crew, Swarovski, Snoop Dog, Wu-Tang Clan, and Vans.
    Flour Shop
  • Amirah Kassem is the name behind Brooklyn's Flour Shop.

    A "Killa Bees" cake commissioned for Wu-Tang Clan.
    Henry Hargreaves
  • Amirah Kassem is the name behind Brooklyn's Flour Shop.

    "I grew up in Juarez, Mexico, and walked across the border to go to high school in Texas," said Kassem, who added that she always dreamed of moving to California. "When I came to New York I didn't know anyone, so it's been amazing to get to this place where I feel so supported by the city." Pictured: Dia de Los Muertos cake balls.
    Flour Shop
  • Amirah Kassem is the name behind Brooklyn's Flour Shop.

    When asked why she thinks her cakes have become so popular, Kassem credits the visual impact of custom sweets. "People don’t want the same thing that everyone else has and they are also more likely to try something if it feels special and unique to an event," she said. Pictured: a purple Birkin bag cake.
    Flour Shop
  • Amirah Kassem is the name behind Brooklyn's Flour Shop.

    Actress Olivia Wilde commissioned a Flour Shop sneaker for fiance Jason Sudeikis' birthday. "Sometimes clients come to me with an idea, but once we start talking then they see there are more possibilities than what they thought," said Kassem. "So I'll ask for a list of what they love and then I sort of go through it and say what would be fun to make."
    Flour Shop
  • Amirah Kassem is the name behind Brooklyn's Flour Shop.

    Kassem said that she typically eschews fondant and frosts everything with butter cream or chocolate ganache. Pictured: a bulldog cake.
    Flour Shop
  • Amirah Kassem is the name behind Brooklyn's Flour Shop.

    A Stalin cake was crafted for Vice magazine.
    Henry Hargreaves
  • Amirah Kassem is the name behind Brooklyn's Flour Shop.

    For a Warby Parker party, Flour Shop created "Superman cake balls."
    Flour Shop
  • Amirah Kassem is the name behind Brooklyn's Flour Shop.

    These faux cigars were another commissioned treat.
    Flour Shop
  • Amirah Kassem is the name behind Brooklyn's Flour Shop.

    "These days, if you’re at a party and you see these treats that are 100% customized to the event and it matches the environment, then you’re intrigued by it in a different way and you’re going to want to try it," said Kassem. "And everyone takes pictures of it. It's not just about eating anymore. The client wants that experience for guests."
    BFA
  • Amirah Kassem is the name behind Brooklyn's Flour Shop.

    In addition to being a favorite of the fashion community, Kassem said it has been "amazing to be accepted by the food industry as well. I never really follow rules, which can be tricky with baking. But I'm not afraid to try anything. I use eggs, milk, high-quality chocolate, edible gold and lots of glitter. It’s about pleasing the palate of a 6-year-old."
    Henry Hargreaves
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