Transcript for Channing Tatum Reveals His Energy Secret Is an Amazonian Leaf Tea
Lots of celebrities sell or endorse products. But Channing Tatum is really taking to it the next level. Tatum, who's played action heroes and perhaps most famously a male stripper, recently traveled deep into the south American rain forest for an unusual sort of market research. And he brought along ABC's Rebecca Jarvis. Reporter: Deep inside the rain forest of Ecuador I find myself dancing. With a group of amazonian women. I like her, she got a groove to it. Reporter: The actor once called the sexiest man alive, Channing Tatum. Thank you, thank you, thank you. Whoo! Reporter: We're here for a ritual thousands of years old. It smells so good. It does, right? Reporter: The key to what people begin every day like this, drinking tea from the mystical quyalusim. Oopie! They got up before the light, started Drewing, and they do it to create community, to talk to their young, and the elder pass on the stories, can pass on their knowledge. It's kind of magical, the whole thing. It really is. Reporter: In the united States quyusa is packaged and sold as run. A drink Channing says became his stamina secret while working on "Magic Mike." I was going through about six to seven cans. We were exhausted. ? "Magic Mike" surviving on run? That's it. Our blood was run. It became an obsession. Reporter: Now Channing says run is an essential part of his life at home with wife, actress Jenna dewan Tatum, and daughter. I don't drink coffee, it gives me the shakes, that anxiety feeling. This is my everyday. It really has turned into a ritual. I get up and me and my wife, we wake our daughter up, we start our day. That's just what it is for us. It's the Tatum tea ceremony. That's right. Reporter: Runa is marketed as a clean energy drink, differentiating itself in a $50 billion industry. The company says one bottle provides the same stimulating effects as a cup of coffee. With the added benefit of 15 essential amino acids. It has caffeine, it has anti-oxidants, gives you great functionality, you can feel it. Reporter: That's Tyler gage, the man responsible for bringing this tee to the masses. He first tasted it 11 years ago while visiting the Amazon and believed so much in its potential, he built a company around it. I showed up in Ecuador with this idea of using it commercially. The farmers literally laughed at us. The idea of commercial was nil. In only six years we've grown to support over 3,000 families. We'll generate almost $1 million of direct cash income to the communities. They're not laughing at you anymore? They're laughing in a different way. Reporter: Two and a half years ago a business adviser caught wind of Channing's love of run and recommend the Tyler reach out to see if Channing might invest in the company. What was that first meeting like for you? It was funny. Because this friend of Neil's asked if I wanted to meet a guy named da D tatting Channing. I thought they were joking. That was a character I played. This is Tyler gage. Turned out he's a real person. Here I am. He happens to be way smarter than I could ever try to be. Reporter: Already a run mega-fan, Channing was in. And while clips like this on lip synch battle may go viral for a few days Channing is hoping this investment will have a lasting impact. So we traveled far into the jungle. By car. Hola! Reporter: And by foot. Appreciate it. Welcome. Reporter: To see firsthand how this ancient leaf is making its mark on the world. Ruth is just one of 3,000 farmers who supplies quyusa to run at a fair trade price. She said now with selling to run they've been able to take this important part of their culture, share it more broadly, use it to materially support their families. Where are we going now? Up to the run factory. Reporter: Channing and Tyler take to us runa's headquarters where all those leaves end up. Hey! This is it? This is it, this is the dream. This is the world's first quyusa factory, exporting from the Amazon. Let's take a look around. Let's do it. Cool. This is where we do what's called withering. The process where the flavor sets into the leaf. In this space you say there's how much supply of run? We probably have a month, month and a half supply worth of run. That's a lot of run. Reporter: The leaves are laid out on drying beds. This is where the moisture gets down to 2%. You can feel the heat in this space. I'd say it's about 100? Probably about right. Reporter: Then sifted and packaged for delivery. 100% organic, fair trade, and non-gmo. This is what it basically gets packed into. That's perfect. Reporter: Before it's shipped to the stores, there's the essential taste test. Run by Daniel in this lab. Mmm-mmm! I feel like it's going to come out my nose. That's the kind of thick you shouldn't say. I always say among the 70 people of run, Daniel has the funnest job by a long shot. Have you seen the movie "Magic Mike"? What'd you think of that guy? Come on. Back to work. Sorry, I had to. Reporter: Back at the tea ceremony, we learn there's no limit on refills. How many cups a day do you drink? I don't think in gourds, I think in pots. I drink two to three full pots a day. He said in the culture they traditionally have lots of kids. And it's part of the quyusa. Gives you strength and -- Virility. Life force to carry forward. That's how I got my kid. Now I understand. This experience of just being a part of this tea company has enriched my life to a degree that I don't even know if I can express it. I grew up in the south where I was 7-eleven culture. You know, McDonald's culture. I just ate stuff just because it was -- tasted good. There's something beautiful about knowing where this is coming from and what the story is. There's an intentional consumption that I believe is really where I hope that society's going. Reporter: What do people say to you when you go back home, tell them about your experiences here? You know, it's hard. You know, it's hard to see a bunch of pictures and hear some stories and really understand it. And so I give anybody an open invitation to come on down. Really? You've got to be careful. You're saying this on "Nightline." If anybody has a lot of money and they would like for me to host a tour, I would totally do that. So there is a price. I'm buyable, straight-up purchasable. Reporter: Ladies, take note. For "Nightline," I'm Rebecca Jarvis in Ecuador. Next, why Kim Kardashian
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