Media "war rooms" have become a staple of modern politics since then-Gov. Bill Clinton's 1992 campaign against President George H.W. Bush.
Made famous in the documentary "The War Room," Clinton's team prided themselves on letting no statement, ad, claim or attack go unchallenged.
Their motto: "Speed Kills," and they relentless pounded three consistent themes in all of their responses: "Change vs. more of the same," "It's the economy, stupid," and "Don't forget health care."
The war room's status and essential place in any serious presidential effort became permanent with the explosion of online media and 24-hour news cable channels since that time.
"Reporters are now not writing for the next day, they're writing for the next hour, for the next two hours, because they have blogs that need to be updated, they're going on TV, they're doing radio interviews so if you let an attack go unresponded to [sic] then that attack is repeated in numerous other outlets," said GOP communications director Nanny Diaz -- incidentally, a dead ringer for ex-Bush spokesman Ari Fleischer.
"As we get into the evening and the actual convention resumes, we'll be monitoring every word that comes from the podium looking for factual inaccuracies and responding when appropriate," Diaz said.
The war room's existence alone gains media attention.
With reporters eager to show balance in their stories this week, over a dozen reporters, cameramen and photographers showed up Tuesday to for a "media walk through" of the war room.
A typical scene from the war room this week: McCain spokesman Brian Rogers is on the phone, trying to spin the campaign's message and direct the focus on Obama's experience.
"We're just trying to set the record straight about the Democrats and Barack Obama," he told ABCNews.com, "and point out that as the sign says he's not ready to lead, as Joe Biden and Hillary Clinton made clear in recent months."
Rogers joked that as an interloper at the Democrats' big party he walks around with a bag over his head.
"No, it's great. Political campaigns are a lot of fun. And we enjoy it and I'm sure they'll be joining us in Minneapolis," Rogers said.
Indeed, Democrats will return the favor next week when the GOP faithful gather in Minneapolis/St. Paul.
ABC News' Tahman Bradley, John Berman, Ursula Fahy, Hope Ditto, and Jan Simmons contributed to this report.