And on Monday, a USA Today/Gallup Poll conducted after the first presidential debate, showed Romney within one point of Obama among likely women voters in swing states.
Faced with the same question about equal pay, Obama highlighted his administration's passage of the Lilly Ledbetter Fair Pay Act and hit Romney for hesitating to state his position on the bill.
"I just want to point out that when Governor Romney's campaign was asked about the Lilly Ledbetter bill, whether he supported it, he said, 'I'll get back to you.'" Obama said.
A Romney campaign adviser, Ed Gillespie, has since acknowledged that Romney originally opposed the Ledbetter legislation, and his position is now that he would not change the existing law.
Obama also reminded women during the debate that Romney has vowed to cut federal funds to Planned Parenthood.
During a campaign stop in Virginia today Romney echoed a theme from the debate when he focused on where he says the Obama administration has hurt women the most: the economy.
"This president has failed America's women. They've suffered in terms of getting jobs, they've suffered in terms of falling into poverty," Romney said at an event in Chesapeake, VA on Wednesday. "That's what the women of America care about and the answers are coming from us, not from Barack Obama."