That site, LeBronJames.com, received so much traffic that the server temporarily crashed. Around the same time, a group of Miami's young free agents and draft picks were in the middle of their fourth game of the week in the Orlando Pro Summer League.
Heat first-round draft pick Shabazz Napier said he hasn't spent too much time distracted by the franchise's free agency predicament. James has been a vocal fan of Napier, who led the University of Connecticut to the NCAA title last spring and was named the tournament's most outstanding player.
"You're aware of it, but you just try to focus on doing what you can to earn a roster spot," Heat summer league guard Tyler Johnson said Thursday. "You really can't be concerned about anything else."
That's much easier said than done amid the uncertainty surrounding James.
Questions and rumors are mounting.
Clarity and answers are nonexistent.
James insisted during his postseason media session that he's learned from some of the missteps he had during his previous venture through free agency and wouldn't make some of the same mistakes.
He might not have scheduled another television special this time, but he remains the king of drama.
Ainge was in Orlando speaking with reporters about Boston's three-way trade with Brooklyn and Cleveland -- a deal which allowed the Cavaliers to clear max cap space to entice James.
"Who knows what's going to happen in Cleveland -- it could end up being a good deal for them," Ainge said. "We're all waiting to see what's going to happen with their cap space. I wish I was in their position."
Ainge certainly wouldn't feel comfortable in Riley's, considering how this LeBron waiting game might end.