Porn in the USA: Conservatives Are Biggest Consumers

Old-Fashioned Values

Church-goers bought less online porn on Sundays – a 1% increase in a postal code's religious attendance was associated with a 0.1% drop in subscriptions that day. However, expenditures on other days of the week brought them in line with the rest of the country, Edelman finds.

Related

Homemade Porn a Threat to Adult Film Biz

Residents of 27 states that passed laws banning gay marriages boasted 11% more porn subscribers than states that don't explicitly restrict gay marriage.

To get a better handle on other associations between social attitudes and pornography consumption, Edelman melded his data with a previous study on public attitudes toward religion.

States where a majority of residents agreed with the statement "I have old-fashioned values about family and marriage," bought 3.6 more subscriptions per thousand people than states where a majority disagreed. A similar difference emerged for the statement "AIDS might be God's punishment for immoral sexual behaviour."

"One natural hypothesis is something like repression: if you're told you can't have this, then you want it more," Edelman says.