New Maps in Apple's iOS 6 Making Some Users Feel Lost

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Google wouldn't say if it plans to bring its Maps App to iOS 6 in Apple's App Store as it recently has with YouTube. However, they did say that iPhone users could open their browsers to reach the http://maps.google.com site, where there are access to directions, transit information, My Maps, search history and more.

"We believe Google Maps are the most comprehensive, accurate and easy-to-use maps in the world. Our goal is to make Google Maps available to everyone who wants to use it, regardless of device, browser, or operating system," Google's Nate Tyler told ABC News.

Either way it's clear that the Apple vs. Google war is begging to affect consumers directly. "It is very clear at this point that Apple Maps is not living up to Google's on the iPhone," Patrick Moorhead, president of Moor Insights, told ABC News. "Whether it is Apple's desire for control or a hard negotiating Google, users are caught in the crossfire. Like Apple's war on Android, this is yet another skirmish in the battle between Apple and Google and will not be the last."

Ross Rubin, principal analyst at Reticle Research, said that maps are at the front of the mobile battle. "One possibility may have been that, as Maps became more integral to other iOS components such as Siri and Passbook, Apple did not want to tip its hand to Google, which is now a handset operating system competitor, unlike when the iPhone was launched with Google Maps."

But all is not lost for new iPhone 5 users or those who have downloaded iOS 6. The App Store is chock-full of third-party navigation apps, including ones from Garmin, Telenav, and MapQuest.

And for those companies, which feared Apple's feared entry into the navigation market, Mapgate might not be such a bad thing after all. Well, at least until Apple listens to the feedback.

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