Recorded Future strips from web pages the people, places and activities they mention. The company examines when and where these events happened ("spatial and temporal analysis") and the tone of the document ("sentiment analysis"). Then it applies some artificial-intelligence algorithms to tease out connections between the players. Recorded Future maintains an index with more than 100 million events, hosted on Amazon.com servers. The analysis, however, is on the living web.
"We're right there as it happens," Ahlberg told Danger Room as he clicked through a demonstration. "We can assemble actual real-time dossiers on people."
Recorded Future certainly has the potential to spot events and trends early. Take the case of Hezbollah's long-range missiles. On March 21, Israeli President Shimon Peres leveled the allegation that the terror group had Scud-like weapons. Scouring Hezbollah leader Hassan Nasrallah's past statements, Recorded Future found corroborating evidence from a month prior that appeared to back up Peres' accusations.
That's one of several hypothetical cases Recorded Future runs in its blog devoted to intelligence analysis. But it's safe to assume that the company already has at least one spy agency's attention. In-Q-Tel doesn't make investments in firms without an "end customer" ready to test out that company's products.
Both Google Ventures and In-Q-Tel made their investments in 2009, shortly after the company was founded. The exact amounts weren't disclosed, but were under $10 million each. Google's investment came to light earlier this year online. In-Q-Tel, which often announces its new holdings in press releases, quietly uploaded a brief mention of its investment a few weeks ago.
Both In-Q-Tel and Google Ventures have seats on Recorded Future's board. Ahlberg says those board members have been "very helpful," providing business and technology advice, as well as introducing him to potential customers. Both organizations, it's safe to say, will profit handsomely if Recorded Future is ever sold or taken public. Ahlberg's last company, the corporate intelligence firm Spotfire, was acquired in 2007 for $195 million in cash.
Google Ventures did not return requests to comment for this article. In-Q-Tel Chief of Staff Lisbeth Poulos e-mailed a one-line statement: "We are pleased that Recorded Future is now part of IQT's portfolio of innovative startup companies who support the mission of the U.S. Intelligence Community."
Just because Google and In-Q-Tel have both invested in Recorded Future doesn't mean Google is suddenly in bed with the government. Of course, to Google's critics — including conservative legal groups, and Republican congressmen — the Obama Administration and the Mountain View, California, company slipped between the sheets a long time ago.
Google CEO Eric Schmidt hosted a town hall at company headquarters in the early days of Obama's presidential campaign. Senior White House officials like economic chief Larry Summers give speeches at the New America Foundation, the left-of-center think tank chaired by Schmidt. Former Google public policy chief Andrew McLaughlin is now the White House's deputy CTO, and was publicly (if mildly) reprimanded by the administration for continuing to hash out issues with his former colleagues.