Photo-printing website Shutterfly is apologizing after sending a mass email to users congratulating them on their “new arrivals.”
The problem? Many people who got the message today aren’t moms.
The misstep sparked a social media storm as slighted users blasted Shutterfly for being insensitive.
The company apologized in a statement and individually to hundreds of people on Twitter.
“This morning, an email was sent unintentionally to some customers. We deeply apologize for any offense this may have caused,” Shutterfly said.
Shutterfly sends email congratulating me on new baby. I have no recollection of this event. I hope I didn't leave a baby at the hospital.— Michele Catalano (@inthefade) May 14, 2014
@Shutterfly Thanks for my congratulatory email. But, uh, Is my dog pregnant? I'm confused— Chad Gordon (@thechadgordon) May 14, 2014
Seriously. @Shutterfly just ruined my day. Thanks for the reminder that I have no baby!— Devan Gaddie (@dpgaddie) May 14, 2014
Shutterfly just sent me an email congratulating me on my new bundle of joy.... Do they know something I don't?— Mariya Swella (@MariyaSwella) May 14, 2014
Hey Shutterfly, I know I'm single and 30, but the "Congrats on your new arrival" email really hurt my ovaries.— Jenna Page Owens (@jennapage) May 14, 2014
My mom was very excited that I got the #Shutterfly email. I'm struggling to explain that there is no baby (or personalized thank you cards).— Linsey Wisor (@linseywisor) May 14, 2014
Shutterfly sent me an email congratulating me on my new baby... Well this is awkward. Do I still get the discount?— Julie Knox (@jul_knox) May 14, 2014