Both Democrat John Edwards and Republican candidate Mitt Romney posted video responses to Colarusso's questions. But Colarusso found the candidates' responses lacking. Both he and other Spotlight participants thought that YouTube should have had a feature that enabled them to express dissatisfaction with a candidate's answer.
He ended up building the feature himself at a site he established, called Community Counts. He urged CNN producers to turn over control of the video selection in the YouTube-CNN debate to his online community, but was ignored. Community Counts logged 6,000 unique visitors and 30,000 votes by the time the Democratic round of the debate was over. The site's voting features have now been incorporated into 10 Questions.
In explaining the importance of eliciting the electorate's input versus that of a few "experts" earlier this year, Colarusso alluded to The New Yorker writer James Surowiecki's popular book The Wisdom of Crowds. The book posits that if four basic conditions are met, a crowd's "collective intelligence" will produce better outcomes than a small group of experts. The conditions are: diverse opinion among the crowd's members, members' independence from each other, a good method for aggregating opinions and decentralization.
Voters have until Nov. 14 to submit their video questions through YouTube, MySpace, Yahoo Video or Blip.tv, and to vote their peers' questions up or down. Users submit their videos by tagging them "10Questions," and the project picks them up automatically.
The candidates will have from Nov. 17 until the end of the year to post video responses to the 10 questions. Voters will then be given the chance to vote those answers up or down to decide which candidates gave the best answer to each.
"Candidates will be able to answer in detail and without the time limits imposed by traditional televised or on-stage debates," Sifry explains. "And citizens in turn will be able to give the candidates feedback on whether they actually answer those questions."
Top media and political blogging sites both on the right and the left have agreed to promote the forum. DailyKos, the web's most-widely trafficked U.S. political blog, is a sponsor, as are the left-leaning Air America and The Huffington Post, along with a coterie of their right-wing counterparts, including Townhall.com, Michelle Malkin, Right Wing News and Red State. MSNBC, The New York Observer and Politico are also sponsors. Some of the user videos may end up featured on MSNBC's political programs, says Sifry.
The organizers have designed the forum to specifically prevent users from gaming the system, and they plan on auditing the votes. Submitted questions, for example, must be addressed to all of the presidential candidates to be eligible for voting. And only one ballot per IP address is allowed in each round.
Nevertheless, at least one observer is skeptical that this method of interaction will elevate the dialogue between the community and the presidential candidates, and make it more informative.
"With the complexity of politics, it's completely unclear to me how this would work," says Dan Ariely, Alfred P. Sloan professor of behavioral economics at MIT and author of the forthcoming book Predictably Irrational. "I don't even know how people would know the relevant questions to ask."