Sony: Microsoft Wants Blu-Ray Xbox

Microsoft is in talks with Sony about the possibility of adding Blu-ray technology to Xbox 360, reports the Financial Times.

Speaking at a media dinner, Sony Electronics US president Stan Glasgow said the company is in talks with both Microsoft and Apple to add Blu-ray drives to their hardware.

Both companies have been mostly focused on digital delivery of high-definition content, Microsoft with Xbox Live Marketplace and Apple with iTunes.

Notes the Times:

A Blu-ray drive in a 360 would make Microsoft more competitive with the PS3, but it would also mean extra revenues for Sony's electronics division. It would also add further cost to the 360, meaning a premium edition of the console could be necessary. A Blu-ray drive could be incorporated in its top-of-the-range Elite Xbox, or Microsoft could again offer a drive as a plug-in peripheral.

It could certainly happen, and Microsoft probably wouldn't mind paying Sony some money if it meant they could, at least in consumers' minds, take a bit away from what is Sony's biggest competitive advantage with PlayStation 3.

And yet I don't see it happening this generation. I imagine Blu-ray might be a better choice for Xbox 720.

Join the Discussion
blog comments powered by Disqus
You Might Also Like...
See It, Share It
PHOTO: Val Kilmer attends the 23rd annual Simply Shakespeare benefit reading of The Two Gentlemen of Verona at The Eli and Edythe Broad Stage, Sept. 25, 2013, in Santa Monica, Calif.
Jason LaVeris/FilmMagic/Getty Images
PHOTO: Bart, a cat in Tampa, was struck by a car, buried, and later re-appeared, injured but alive on his owners porch.
Courtesy Tampa Humane Society
PHOTO: Troy Bradley of New Mexico and Leonid Tiukhtyaev of Russia set off from Saga, Japan, shortly before 6:30 a.m. JST on Jan. 25, 2015.
Troy Bradley/Two Eagles Balloon Team via AP Photo