Pinterest Gets Big 'Like' From Business Owners

Businesses are using social media to promote their products and lure shoppers.
3:00 | 12/25/13

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Transcript for Pinterest Gets Big 'Like' From Business Owners
In today's tech -- the changing face of technology as more companies look to attract women the Wall Street Journal's Katie Burrell highlights a few that are getting it right the first photo sharing site interest. That was originally initiated by up -- That was a core of women and those women went out extracted an audience and the CEO really attributes the success of this site to them. Nexis computer maker Lenovo which is embracing color for the first time. -- out -- have red and orange devices sell it that -- a company that was traditionally very business oriented it was formerly IBM. Finally Motorola which launched a website to help people custom design their moto X Smartphone. That kind of specification and -- -- station is very appealing to women. We don't want to feel like we're picking up anyone else's products we want to be our own. And those higher tech -- have a very Merry Christmas. I'm Diana -- us.

This transcript has been automatically generated and may not be 100% accurate.

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