How the Super Rich Do the Super Bowl

It's the biggest game of the year. It's also the biggest chance that high-rolling execs have to impress clients.

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So, how do the mega-rich and corporate elite do the Super Bowl? VIP access, five-star hotels and limos are just the skeleton package. You could book a private jet to Phoenix, a palatial estate in a posh neighborhood, like Scottsdale or Paradise Valley, and a Lamborghini to roll around in for the weekend.

Or, you could hire an all-service agency like TSE Sports & Entertainment to do the heavy lifting for you.

"We manage everything. From the minute you leave home to the minute you're back," said TSE president Rob Tuchman, who has designed luxury packages to major sporting events for 10 years.

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According to Tuchman, the basic luxury package — four- or five-star hotel, limo service, choice game seats — runs $4,000 to $8,000 per person. Add-ons, like private dinners and meet-and-greets with the players, bump it up to the $10,000 range, and springing for a private jet propels spenders to $15,000, or even $20,000 per person.

Most clients are high-level Fortune 500 executives, entertaining clients and some wealthy individuals.

"We also assign an account manager to each individual group, whether it's two people or 50. That means if it's 3 a.m., and you want a cigar, there's someone you can call who will figure out how to get it and bring it to you," Tuchman said.

That's not all they've figured out. TSE is ushering nearly 1,000 fans to the game this year. And to satisfy the growing appetite for more high-profile events, Tuchman and his crew have organized the weekend's Celebrity Golf Tournament, to take place on Saturday, Feb. 2, the day before the big game.