San Francisco's Sexy Campaign for Water Conservation

Water department officials take conservation to a whole new level with new provocative new ads.
1:26 | 06/24/14

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Transcript for San Francisco's Sexy Campaign for Water Conservation
Conservation -- -- -- so write these TV commercials which seemed to be channeling Barry -- are super sexy and plenty provocative yeah. Yeah. Yeah. Yeah if these ads have seduced you that's exactly what -- -- water department wants they hope it gets many to save water. Sex sells quite as any culture especially our society -- names. The existence of cells completely and it's sad but it's unfortunate bank catalogs -- a lot of. If you miss the TV ads chances are you may come face to face with the print campaign on the back of a beauty books and you'll -- -- -- -- -- maybe they didn't I tend to flush and pretty relieved Caitlin may have blushed but she goes to drought is serious -- they're just trying to save California. With -- -- The -- Cisco public utilities commission says the city came very close and avoiding mandatory water rationing. Just in the last month residents are beginning to take the drought seriously these ads may help people do more. Nowadays with the markets are saturated with just come and advertising I think that it is -- -- -- something outside the box takes the lead. And he's doing. -- Saving water dish restraint sexy. And Smart its effort Cisco -- -- -- ABC 7 NEWS.

This transcript has been automatically generated and may not be 100% accurate.

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