"A lot of the younger celebrities grew up consuming the media that they're now a part of. These young stars know very well what they're getting into when they sign up to be an actor. A lot of them know how to work it and manipulate the media," he said.
In particular, he considers his namesake, Paris Hilton, to be a master of media manipulation as she begins 23 days in a Los Angeles County jail for violating probation.
"I don't think it was a coincidence that she chose to go into prison early, before all the celebrity weekly [magazines] went to print," he said. "It's all very calculated. I don't think people give her enough credit for being media savvy."
But Hilton does not give these "celebutants" all the credit for how they use the media, as he's among those who pull together their photos to tell the story of their lives.
"I treat the Web site like an online soap opera," he said. "It's important to have heroes and villains and people that you're rooting for and people you're rooting against and to have this ongoing story line that keeps people coming back."
Despite his enormous popularity, not everyone agrees with Hilton's chosen line of work or the kind of values his Web site imbues. Dubbed the "Most Hated Web site in Hollywood," by The Insider, PerezHilton.com actually manages to thrive off the same principle that many of its celebrity subjects do -- "all publicity is good publicity."
While Hilton could care less if you like him, he said PerezHilton.com and its signature nicknames and crude doodles is "a reflection of who I am and what I love and what I'm interested in."
"I think some people look at this Web site as the most hated, but I think a lot of people see it as the most loved. It's polarizing.
"People might be afraid of it because they're afraid of the truth, and I speak what is on everyone's minds," Hilton said.