Facebook Introduces Graph Search Beta

Social network unveils new service to help users search social connections.
1:31 | 01/15/13

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Transcript for Facebook Introduces Graph Search Beta
And now, we turn to a battle of the tech titans. Today, facebook declared war on google, unveiling a new search engine. So, what will this do to our lives? Abc's david wright gives us an exclusive behind the scenes look at their big announcement. Reporter: Today, facebook is getting even more personal, with a search engine tailor made for you. So, this is just some really neat stuff. This is one of the coolest things that I think that we've done in awhile. Reporter: Where as google searches everything on the public web, facebook has quietly built a huge data base. People voluntarily sharing their likes and dislikes. A billion people sharing 240 billion photos with a trillion connections between people. Data you could browse before, one page at a time. Now, you can search it by four man categories. People, photos, places and interests. Instead of searching the web for a movie, you can instantly survey your friends about whether they liked a movie. And it's not just your friends you can search. Let's say I'm looking for a new restaurant. Reporter: Kate o'neill showed us how a facebook search is different from a traditional web search. What I care about, places in los angeles that people go to. Reporter: That's a good spot. That's great to hear. Reporter: Company officials say the search tool will respect people's privacy, accessing only information people want to share publicly. One thing's for sure. It will mean new ways for millions to waste time. David wright, abc news, menlow park.

This transcript has been automatically generated and may not be 100% accurate.

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