Transcript for Instant Index: Most Expensive Super Bowl Ad
our instant index here on a sunday night. From the super bowl to the supercute. Animal planet's puppy bowl. This is the ninth time they've done this. Featuring rescue and shelter puppies. Half time show feature not the puppies but some kittens. Believe it or not, 111 million people tuned in to the super bowl last year, 9 million actually tuned in to the puppy bowl. We were impressed by that. To the other competitors tonight. It just might involve your smartphone. Samsung trying to make a play. This new ad during the game tonight, samsung spending $15 million for a two-minute commercial. Paul rudd and seth rogen both showing uphe commercial for the next big thing. They gave me a phone. They gave me one, too. Where did you get that? They gave to it me because I'm the next big thing. This makes no sense, man. Are you sure that maybe you're not here to see a guy named sam sung? We want to know which ad is your favorite tonight. You can let me know. I'm @davidmuir on twitter. Or let me know on facebook.
This transcript has been automatically generated and may not be 100% accurate.