New Toy Company Inspires Little Girls to Build Houses

Engineer Debbie Sterling designs toys to help girls realize a dream of building homes.
2:10 | 09/04/13

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Transcript for New Toy Company Inspires Little Girls to Build Houses
And finally tonight, the engineer who built her own movement. She created her own line of toys to teach girls that success comes not from playing with doll houses but building them. Abc's cecilia vega on the toy maker and her mission to inspire america strong. Reporter: It is the video that started a national conversation about the toy store. Little girls busting right through the pink aisle, girls with tutus and hammers singing we are the champions. ♪ ♪ Reporter: And behind it all, one woman on a mission to inspire girls to keep busting through. Debbie sterling is an engineer. She was fed up with the lack of women in her field, the latest studies show just 11 percent of engineers are women. And research shows the toys kids play with could have a huge impact on what they want to be when they grow up. The girl aisle is just kind of about how to be pretty. I wanted to put something in there that girls could see that they, too, could find a passion in engineering and that they, too, could find these subjects fun. Reporter: And so came the idea for goldiblox, toys that inspire young girls to not just play with doll houses but to build them. This is goldie. She's our heroine in our tool belt. Reporter: So fund the dream, debbie went onto the internatiointernet and made a plea and the money started rolling in. We reached our goal in four days and ended up almost doubling it by the end. Reporter: Now goldiblox are sold nationwide, even in toys r us. And the response, just see for yourself. It's a crazy idea I think you should really try. Reporter: One goldiblox at a time, debbie sterling is building girls up by breaking down barriers. She is america strong. Cecilia vega, abc news, oakland, california.

This transcript has been automatically generated and may not be 100% accurate.

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