Money talks?
Ultimately, in congressional primaries, if you are getting absolutely swamped by your opponent with advertising — both negative and positive, unlike in some other recent primaries with spending disparities — you're going to have a hard time. Susheela Jayapal was up against $5.7 million in pro-Dexter spending and could only marshal a few hundred thousand dollars of advertising. McLeod-Skinner faced $5.7 million of outside spending hitting her and boosting Bynum and only aired about $200,000 worth of advertisements. In an expensive media market, that makes it tough to get your message out, let alone respond effectively to attacks.
—Jacob Rubashkin, Inside Elections