The end of retail politics?
In response to Jacob's point about whether we're seeing the decline of retail politics, I'm of two minds. The major story of retail politics in Iowa is still Jimmy Carter in 1976, so that's quite a while ago now, and a huge transformation in how much mass media can allow candidates to reach voters. Politics has also become a great deal more nationalized, which threatens some of what makes the Iowa caucuses distinct — less emphasis on ethanol, more emphasis on culture war. So in that sense, I can see that the more traditional retail-style politics has been a weird fit for our environment for a while now.
But it seems worthwhile to point out that a former president who was also a major media figure for several decades is a bad test case for this. Of course, it's an uphill climb for politicians without national reputations (or with fairly new ones) to compete with that, even by visiting lots of counties in Iowa. I think we should be cautious about drawing too many conclusions about retail politics with a figure like Trump in the race.
—Julia Azari, 538 contributor