South Carolina primary 2024: Trump projected to win, Haley vows to stay in the race

Independent voters in South Carolina are much more likely to support Haley than those that identify as Republicans, according to an early February poll conducted by Winthrop University. Among likely GOP primary voters, those who identify as independent were split between Trump and Haley, with 43 percent saying they planned to vote for Trump and 42 percent saying they planned to vote for Haley. Among those who identify as Republicans, 72 percent said they planned to vote for Trump and 24 percent said they planned to vote for Haley.

—Mary Radcliffe, 538

Despite being Haley's home state, South Carolina is demographically much friendlier turf for Trump than Haley. Exit polls dating back to the 2012 Republican nomination race suggest that South Carolina's electorate will likely be more heavily Republican, more conservative and more religious than New Hampshire's.

In recent GOP primaries, at least 7 in 10 South Carolina voters identified as Republican and about a quarter called themselves independent. By contrast, only around half of New Hampshire's GOP primary voters called themselves Republicans, while more than 40 percent said they were independent. This should help Trump, who performs best among self-described Republicans. In New Hampshire last month, the exit poll found Trump attracted 74 percent of the vote among Republicans while Haley won 58 percent of independents. Recent South Carolina polls have found similar splits, with Trump surpassing 70 percent among Republicans and Haley narrowly ahead among independents.

Beyond party identification, Trump also stands to benefit from South Carolina's larger share of conservative-minded voters. More than 35 percent identified as "very conservative" in South Carolina's 2012 and 2016 GOP primaries, whereas New Hampshire's primary electorate didn't surpass 26 percent in that category in 2012, 2016 or 2024. And Trump does best among the most conservative voters in the polls: For instance, a Monmouth University/Washington Post poll of South Carolina in late January found Trump garnering 80 percent support among very conservative voters, compared with 59 percent among somewhat conservative voters and just 33 percent among moderate or liberal voters.

Trump's greater appeal among conservatives is connected to his increased support among white evangelical Christian voters. Voters who fall in that category tend to identify as more conservative than non-evangelicals, and they will likely make up a majority of South Carolina's GOP primary electorate. In 2012 and 2016, about two-thirds of GOP primary voters there identified as white born-again Christians, whereas less than a quarter said the same in New Hampshire. The late January Monmouth University/Washington Post poll found Trump attracting support from 69 percent of white evangelicals, compared with 46 percent of other voters.

—Geoffrey Skelley, 538

Haley may have come up through South Carolina politics, but her old colleagues are mostly supporting Trump. Both of the state's senators, its governor, its lieutenant governor, its attorney general, its secretary of state, its treasurer, its agriculture commissioner and five of its six Republican U.S. representatives have endorsed Trump. In fact, many of them announced their endorsement quite early in the campaign, when Trump visited South Carolina in January 2023 — a coordinated show of early strength in a rival's home state. By contrast, Rep. Ralph Norman is the only major South Carolina politician who is supporting Haley.

—Nathaniel Rakich, 538

In a February poll from Suffolk University/USA Today, likely South Carolina GOP primary voters were asked the most important issue facing the country. Of the options offered, 42 percent said that “immigration and border security” is the most important issue, 26 percent said “the economy” and 13 percent said the “future of American democracy.” No other issue offered got more than 5 percent of respondents.

—Mary Radcliffe, 538