Budweiser Will Change Its Name to America Through the Elections
Anheuser-Busch will replace "Budweiser" with "America" on certain products.
— -- Consumers may soon notice something a little different about their Budweiser beers.
Anheuser-Busch confirmed today that it will replace the Budweiser name with America on 12-ounce cans and bottles beginning late this month.
"These cans and bottles aim to inspire drinkers to celebrate America and Budweiser’s shared values of freedom and authenticity," the company said in a press release.
In addition to the name change, the redesigned label will include phrases from the Pledge of Allegiance and lyrics from “The Star Spangled Banner” and “America the Beautiful,” according to the release.
The products will be rolled out as part of a marketing campaign called "America in Your Hands." Budweiser will feature the beers at events on the Fourth of July, at the Copa America Centenario soccer tournament, the 100th anniversary of the National Park Service and the 2016 Summer Olympics.
The new cans and bottles hit store shelves May 23. They will be available through the elections in November.
A representative for Anheuser-Busch was not immediately available for comment.
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