Previously a time when the company would introduce new products, Apple now mostly focuses on software developments and updates at the annual gathering. Sales of its Apple Watch are expanding to seven more countries in a couple weeks, the company announced on Thursday,
The WWDC conference schedule is already packed with sessions with titles like "Game Center Lab," but there are at least a dozen called "To Be Announced," the titles and descriptions for which will be revealed after the keynote address. Customers will hope for new ways to use the Apple Watch beyond just a simple extension of their iPhones.
Apple will award the best apps for all its products at 4:30 p.m. local time during its 2015 "Apple Design Awards." Developers and companies that make cool apps for the Apple Watch may be the key to continuing sales.
When the company announced on Thursday that the watch will be sold in seven more countries, Williams said in a statement, “The response to Apple Watch has surpassed our expectations in every way, and we are thrilled to bring it to more customers around the world."