Among Apple's bevy of new products and software updates today, none have produced as many Internet jokes as the Apple Pencil.
The $99 device was created for the new $799 and up iPad Pro, both of which will be available in November. Apple calls the pencil a "precision input device" instead of a stylus, and says it can be used for activities like "fine art illustration and detailed 3-D design."
Apple senior vice president of worldwide marketing, Philip Schiller, introduced the device while he described the 12.9-inch iPad Pro and new Smart Keyboard, also a separate purchase at $169.
oh my god his face after the entire audience audibly laughed at the name "Apple Pencil" pic.twitter.com/ByN92KwaYD— Nick Robinson (@Babylonian) September 9, 2015
The late Apple co-founder Steve Jobs has famously berated other devices that require a stylus, which the Internet quickly pointed out today.
There's Apple Pencil. Notice how it's not stylus ;) pic.twitter.com/t2Do6vnN3r— Chris Ciaccia (@Chris_Ciaccia) September 9, 2015
Other Internet users decided to have some fun at the expense of the Apple Pencil.
If you thought Apple Pencil was a work of genius, wait till you see pic.twitter.com/mXxiYwnSwh— Dave Itzkoff (@ditzkoff) September 9, 2015
#TerribleGiftsForA4YearOld a pencil that costs more than a dollar— darth™ (@darth) September 9, 2015
See if you can pick out the exact moment the Apple Pencil was introduced. pic.twitter.com/BpJQjwqz47— southpaw (@nycsouthpaw) September 9, 2015
Even restaurant chain Denny's decided to get in on the action:
introducing denny's toothpick. your teeth, performing at full potential. pic.twitter.com/a8uxWmAwXF— Denny's (@DennysDiner) September 9, 2015
Some people just couldn't.