How the New Kraft Heinz Co. Is About to Take Over Your Kitchen

The two food giants announced a planned merger today of their iconic brands.

The H.J. Heinz Co., which was founded by Henry Heinz in 1869, actually first sold bottled horseradish from a recipe from the founder's mother. Ketchup followed in 1876.

H.J. Heinz is buying Kraft Foods Group, pending Kraft shareholders' approval, which split from Mondelez International in 2012. The combined company would have eight brands with annual sales of over $1 billion each, one of which includes Heinz ketchup, which sells over $650 million bottles globally in sales of more than $1.5 billion in more than 140 countries. Five Kraft Heinz Co. brands would have annual sales between $500 million and $1 billion.

The two companies would not only carry the Kraft and Heinz brands, but products from Lunchables, Velveeta, Oscar Mayer, Jell-O, Bagel Bites, Planters, Kool-Aid, Maxwell House, Philadelphia cream cheese, Lea & Perrins, Classico pasta sauces, TGI Fridays and Ore Ida.

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