Apple product launch updates: iPhone 14, new Watch Ultra debut

The new model Apple Watch SE will cost $249 for GPS features, and $299 for GPS plus cellular capability, the company said at a launch event on Wednesday.

The model offers a low-cost alternative to the new Series 8 Apple Watch, which costs either $299 for GPS or $399 for GPS plus cellular, the company said.

The Apple Watch SE includes some of the features of the Series 8 announced by Apple on Wednesday, such as an always-on display screen that is “swim proof, dust proof, and crack resistant,” the company said.

The new model of the Apple Watch will cost $399 for GPS features, and $499 for GPS plus cellular capability, the company said at a launch event on Wednesday.

The Apple Series 8 will also include car crash detection that alerts emergency services to a vehicle accident, as well as low-power mode that extends the product’s battery life, the company said.

The crash detection automatically alerts emergency responders with a user’s location, and alerts a user’s emergency contacts, the company said.

The low-power mode, meanwhile, will allow the Apple Watch to last 36 hours on a single charge, the company said.

Apple announced a new model of Apple Watch at its product launch event on Wednesday.

The Apple Watch Series 8 features an always-on display, and is “swim proof, dust proof and crack resistant,” the company said.

The new model of the Apple Watch includes advanced features for women to track their menstrual cycles, including a temperature sensor that offers an estimate for the last time a woman wearing the watch has ovulated.

The Apple Watch Series 8 offers fitness aids, emergency call services and detailed health information like blood oxygen levels.

The Apple Watch “keeps you connected to the things you care about most, encourages you to stay active, and monitors your health and gets you help when you need it,” Apple CEO Tim Cook said.

The Apple product launch event on Wednesday follows mixed results in the company’s latest earnings report, which came out in late July.

Third quarter earnings showed that Apple outpaced analyst expectations for profit and revenue, as the company brought in $83 billion.

Growth, however, slowed for the company. Sales jumped 2% year-over-year in the third quarter, a marked decline from 9% year-over-year growth in the prior quarter.

Over the quarter, Apple felt the crunch of supply chain constraints brought about by the COVID pandemic, though such limits affected the company “less than we anticipated at the beginning of the quarter,” Apple CEO Tim Cook said on an earnings call with investors in July.

Still, as Apple readies to launch a new iPhone model on Wednesday, the company recently passed a sales milestone for the product.

The iPhone surpassed Google’s Android to capture more than 50% of the U.S. smartphone market for the first time, data firm Counterpoint Research said on Friday.