Krispy Kreme realigns operations, exec leaves

CHARLOTTE -- Executive Vice President of Operations Jeff Jervik will leave the company, effective Sept. 1.

Jeff Welch will become senior vice president and general manager of global franchise operations and development. Welch, who has more than 25 years experience, helped lead Krispy Kreme's international franchise expansion in 10 countries.

Steve Lineberger will become senior vice president and general manager of U.S. company operations. Lineberger has been heading the company's growth initiative, including new product development and innovation.

The realignment will affect mostly the company's support center in Winston-Salem, N.C., where Krispy Kreme is headquartered.

Krispy Kreme Chief Executive and President Daryl Brewster said the changes will help the company become "more responsive, leaner and focused."