Chrysler pushes discounts, rebates to boost sales
DETROIT -- Chrysler says it is rolling out new incentives designed to tempt consumers into its dealerships and drive a much-needed sales boost.
The incentive program will offer employee pricing discounts to the general public and additional rebates.
The deals are in addition to a zero-percent financing offer the Auburn Hills, Mich.-based company announced last week, after Chrysler's financial arm received a $1.5 billion infusion from the government's bank bailout program.
"We have an extraordinary offer we're coming out with," said Chrysler spokeswoman Carrie McElwee on Thursday. "We did announce the incentives with zero-percent financing last week and we're offering additional incentive prices today."
Sales at the struggling automaker fell 53% in December. Last week, Italian automaker Fiat proposed a deal to take a 35% stake in the company.
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