TV pitchman Billy Mays found dead at his home

ByABC News
June 28, 2009, 9:36 PM

— -- Billy Mays, the loud, fast-talking pitchman who epitomized the infomercial spokesman, died Saturday at his home in Tampa. Mays, who would have turned 51 on July 20, was found by his wife. Police do not suspect foul play.

However, Mays was aboard Saturday's U.S. Airways Flight 1241 flying from Philadelphia, which suffered a rough landing when its front tire blew out. He told a Tampa TV station that he was struck in the head during the incident. An autopsy is scheduled for Monday.

Dressed in a trademark blue shirt and khaki pants, the husky, bearded Mays had been among the best-known infomercial hucksters on TV for more than two decades, pitching cleaning products, wonder tools and other "as seen on TV" items that eventually made their way into retail stores.

Mays began his sales career selling portable washing machines on the Atlantic City boardwalk after graduating from high school in 1977, beginning a career that would take him across the country, where he pitched products at state fairs, conventions and home and garden shows.

It was at a Pittsburgh home show in 1993 that Mays would jumpstart his career. There, he met Max Appel, founder of Orange Glo cleaning products. Mays began promoting OxiClean and other Orange Glo products on the Home Shopping Network, and sales took off. Mays continued to hawk OxiClean after the company was sold to consumer products giant Dwight and Church. But his showmanship lent itself to scores of other infomercial products that provided the blue-collar Mays a lavish lifestyle.

"I've done well for myself," Mays told USA TODAY in a recent interview. "The infomercial business has been good to me."

With many of the products he helped bring to market, Mays wasn't just a pitchman, he had a stake in overall sales.

Mays said he had a blueprint to determine what made products infomercial-worthy. "Is it demonstratable? Does it have that wow factor? Is it easy to use? Is it priced right? It's a funny business," Mays said. "I kind of compare it to baseball. I'm always looking for a home run."