Jan. 31, 2014 -- intro: This year's Super Bowl advertisers are a mix of veterans and rookies to the big game. Football fans who tune in will be treated to another glimpse of David Beckham's slick body and get an encore dose of adorable from the Budweiser Clydesdales.
But some first-time Super Bowl commercial participants introduce viewers to British bad guys, strange creatures of the Web and a familiar family having breakfast together.
Though there will likely be no talking babies, the following ads are already generating chatter.
(Click each title to see video on mobile devices.)
quicklist: 1 category: title: Budweiser 'Puppy Love' url: http://abcnews.go.com/GMA/video/budweiser-clydesdale-finds-puppy-love-22287523 text: Beer commercial showcases the special bond between two animals.
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quicklist: 2 category: title: H&M Bodywear url: http://abcnews.go.com/GMA/video/david-beckham-sizzles-bodywear-ad-hm-22340285 text: Commercial featuring David Beckham enables real-time shopping directly from the TV.
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quicklist: 3 category: title: Chevy Silverado 'Romance' url: http://abcnews.go.com/GMA/video/chevy-puts-stud-super-bowl-ad-22340328 text: Commercial to the tune of "Sexy Thing" is about a "man, his truck and a very eligible bachelor."
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quicklist: 4 category: title: Cheerios 'Gracie' url: http://abcnews.go.com/GMA/video/cheerios-ad-delivers-big-news-breakfast-22290890 text: General Mills' spot brings back the family from the "Just Checking" commercial.
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quicklist: 5 category: title: Jaguar 'Rendezvous' url: http://abcnews.go.com/GMA/video/jaguars-british-villains-prove-good-bad-22301899 text: Ben Kingsley, Tom Hiddleston and Mark Strong promote the automaker's new F-Type Coupe with the tag line "it's good to be bad."
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quicklist: 6 category: title: AXE 'Peace' url: http://abcnews.go.com/GMA/video/axe-ad-promotes-peace-21549282 text: Men's fragrance commercial promotes peace with its slogan "make love, not war."
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quicklist: 7 category: title: Chrysler 200 'America's Import' url: http://abcnews.go.com/GMA/video/bob-dylan-stars-chryslers-super-bowl-ad-22340575 text: Bob Dylan narrates automaker's two-minute patriotic commercial.
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quicklist: 8 category: title: GoDaddy 'Bodybuilder' url: http://abcnews.go.com/GMA/video/godaddys-super-bowl-ad-danica-patrick-pumped-22257755 text: Website domain provider's ad has bodybuilders and a buff Danica Patrick running to a spray-tan business.
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quicklist: 9 category: title: Volkswagen 'Wings' url: http://abcnews.go.com/GMA/video/volkswagen-engineers-wings-22270182 text: Dad tells his daughter that "every time a Volkswagen hits 100,000 miles, a German engineer gets his wings."
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quicklist: 10 category: title: Old Spice 'Mom Song' url: http://abcnews.go.com/GMA/video/spice-fresh-body-spray-moms-lament-grown-sons-21549370 text: Ad warns it "may cause boys to become men, girls to become girlfriends and moms to become sad."
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quicklist: 11 category: title: Dannon Oikos 'Spill' url: http://abcnews.go.com/GMA/video/john-stamos-spills-dannon-oikos-22254072 text: Commercial for Greek yogurt reunites the cast of "Full House."
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quicklist: 12 category: title: Hyundai Genesis 'Dad's Sixth Sense' url: http://abcnews.go.com/GMA/video/hyundai-saves-day-dad-super-bowl-spot-22254286 text: Hyundai's commercial likens auto-emergency braking to dads keeping their kids from harm.
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quicklist: 13 category: title: Squarespace 'A Better Web Awaits' url: http://abcnews.go.com/GMA/video/squarespace-ad-promises-website-22255127 text: Web publishing company promises better websites in commercial for the Super Bowl.
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quicklist: 14 category: title: Honda 'Hug Fest' url: http://abcnews.go.com/GMA/video/bruce-willis-delivers-hondas-car-safety-message-22341130 text: Fred Armisen lends the action star a hug in this Super Bowl commercial.
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quicklist: 15 category: title: CarMax 'Slow Clap' url: http://abcnews.go.com/GMA/video/carmaxs-slow-clap-super-bowl-ad-22258071 text: Used-car retailer's commercial highlights one man's successful experience.
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quicklist: 16 category: title: CarMax 'Slow Bark' url: http://abcnews.go.com/GMA/video/carmaxs-super-bowl-ad-puppy-version-22258129 text: Used-car retailer mimics its "Slow Clap" commercial with a puppy version.
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quicklist: 17 category: title: Kia 'The Truth' url: http://abcnews.go.com/GMA/video/kia-enters-matrix-super-bowl-ad-22317610 text: Laurence Fishburne appears as Morpheus in ad for the carmaker's luxury sedan.
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quicklist: 18 category: title: SodaStream url: http://abcnews.go.com/GMA/video/scarlett-johansson-stars-sodastream-ad-22341358 text: Scarlett Johansson aims to make her message go viral in Super Bowl spot for soda-making machine.
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quicklist: 19 category: title: Beats Music 'The Right Music' url: http://abcnews.go.com/GMA/video/ellen-degeneres-dances-happily-beats-music-22317654 text: Streaming music service helps a Goldilocks-esque Ellen DeGeneres find her perfect playlist.
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quicklist: 20 category: title: Bud Light 'Up for Whatever' url: http://abcnews.go.com/GMA/video/ian-rappaport-takes-bud-light-challenge-22338904 text: Super Bowl ad stars a guy who doesn't know he's in a Super Bowl ad.
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quicklist: 21 category: title: Bud Light 'Up for Whatever' url: http://abcnews.go.com/GMA/video/bud-light-hold-back-arnold-schwarzenegger-22339069 text: Super Bowl commercial features Reggie Watts, Don Cheadle, Arnold Schwarzenegger and OneRepublic.
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quicklist: 22 category: title: Butterfinger 'Cup Therapy' url: http://abcnews.go.com/GMA/video/butterfinger-spices-couples-relationship-22341245 text: Mr. Butterfinger joins Peanut Butter and Chocolate in "cup therapy."
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quicklist: 23 category: title: Audi 'Doberhuahua' url: http://abcnews.go.com/GMA/video/audis-doberhuahua-points-risks-compromise-22338147 text: Odd mix of Doberman Pinscher and Chihuahua drives home the A3's "luxury without compromise" tagline.
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quicklist: 24 category: title: Toyota Highlander url: http://abcnews.go.com/GMA/video/muppets-super-bowl-22261550 text: Terry Crews fits the Muppets, a flock of chickens, a grand piano and more into his Toyota Highlander.
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quicklist: 25 category: title: Ford Fusion Hybrid url: http://abcnews.go.com/GMA/video/ford-outdoes-follow-up-commercial-22338844 text: Rob Riggle and James Franco star in "no ordinary commercial" for Fusion Hybrid.
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quicklist: 26 category: title: Chobani 'How Matters' url: http://abcnews.go.com/GMA/video/bear-destroys-country-store-chobani-yogurt-ad-22341727 text: Bob Dylan's "I Want You" plays in Super Bowl commercial for Greek yogurt.
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quicklist: 27 category: title: GoDaddy 'Puppet Master' url: http://abcnews.go.com/GMA/video/woman-quits-job-godaddy-super-bowl-ad-22346214 text: Gwen Dean quit her job as a machine engineer in front of millions of people watching a football game.
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quicklist: 28 category: title: Coca-Cola 'It's Beautiful' url: http://abcnews.go.com/GMA/video/coca-cola-showcases-america-super-bowl-spot-22341685 text: Beverage company sets ad to the tune of "America the Beautiful" sung in different languages.
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quicklist: 29 category: title: T-Mobile 'No Contract' url: http://abcnews.go.com/GMA/video/t-mobiles-no-contract-frees-tim-tebow-22347762 text: Tim Tebow demonstrates what he has accomplished without a contract this year.
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