March 14, 2001 -- The latest pouty-lipped actress to mouth the words "because I'm worth it" will be Dark Angel star Jessica Alba.
The 19-year-old star just signed a deal with L'Oreal, joining the ranks of the company's current celebrity pitchwomen, Jennifer Lopez and Milla Jovovich. Alba's first commercial will be for the company's line of Feria hair color.
Carol J. Hamilton, senior vice president of the L'Oreal Consumer Products Division of L'Oreal USA Inc., said in the company's press release, "Jessica brings an incredible amount of strength and power to the character she portrays on Dark Angel. This quality, in addition to her beauty and her intelligence, truly makes her the perfect embodiment of the famous L'Oreal phrase 'Because I'm Worth It,'" said Hamilton.
Viewers obviously agree with that assessment, having just voted Alba — who plays genetically enhanced babe Max on the Fox series — the Breakout Star of the Year prize at the TV Guide Awards.