Beyond Unplugged: Black Cab Sessions

LONDON, June 2, 2008— -- A group of 30-somethings in London came up with a novel way of meeting their favorite bands and giving them an unusual venue to promote their work. The project is called the Black Cab Sessions.

The creators choose artists they like and ask for 10 minutes of their time. The performers hop in the back of a black cab, and give an acoustic performance that's then posted on the Black Cab Sessions' Web site. Their concept is simple: one song, one take, one cab.

"Nightline" tagged along on a session with Ben Gibbard and Chris Walla of Death Cab for Cutie.

The indie rock behemoths sat on the bench seat. The cameraman, Jonno Stevenson, and this reporter (also acting as soundman), occupied the jump seats.

It's as easy as that. Gibbard and Walla are used to playing for the hip and the angst-ridden, but on this day the duo were playing for one reporter, one cameraman and Danny the cabdriver.

Surprisingly, Gibbard said it wasn't the group's smallest audience. "I think the smallest audience we ever had was the bartender," he said.

Walla said they agreed to participate because "it is both weird and reputable."

Their single take sounded perfect. The camerawork was intentionally amateurish, and that's kind of the point.

"We've had a lot of labels ring us up all the time and say, 'Come in for lunch and maybe we can get this band in.' And no. We don't like this band," said Stevenson, adding they've turned down "loads and loads of people, all the time."

The only big hurdle was getting the first big act to agree.

"And then that got a bit of respect and then people thought, OK, we'll consider, rather than it [being] just a bunch of idiots with a camera," said Stevenson.

They've now done nearly 50 sessions, all posted on their Web site.