Selena Gomez releases new video and merchandise with proceeds supporting MusiCares COVID-19 Relief Fund
A portion of new merchandise proceeds with be donated to coronavirus relief.
Selena Gomez released a new video for her song "Dance Again" on Thursday that she hopes will bring some joy to her massive fan base.
The singer was quick to acknowledge the timing of the release amid the novel coronavirus pandemic.
On Instagram, she wrote, "It feels a little strange releasing something so lighthearted in the middle of such a heavy time for our world, but I also think it’s a good reminder that we will get through this together."
In the video, Gomez sports a long curly bob and a slinky white dress and dances alone in a huge, dramatically lit -- yet empty -- space. Along with the video, she also released a new line of merchandise inspired by "Dance Again," and she's donating a portion of the proceeds to help the entertainment industry, which has been extremely hard-hit by the pandemic.
The money will go to MusiCares, the charitable arm of the Recording Academy, which has established a COVID-19 Relief Fund to help the music community, many members of which have found themselves out of work due to the near-total shutdown of the entertainment industry.
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