Food

Beautiful Kitchenware by Drew Barrymore debuts at Walmart

The aptly named line includes cookware, tools, cutlery and small appliances.

March 29, 2021, 3:30 PM

Drew Barrymore's new line of sleek, functional and colorful kitchenware designed to be on display has launched exclusively at Walmart.

The actress and talk show host teamed up with Made by Gather founder and CEO Shae Hong to create the new collection of thoughtfully designed small kitchen appliances and cookware.

"We’re on a mission to make everyone’s life more beautiful through cooking. With my long-standing relationship with Walmart, I knew they were the perfect partner to bring this vision to life," Barrymore said. "It’s an act of love to make something that brings people together and lights them up. I hope this collection inspires others to make more beautiful moments in the kitchen -- together."

A smoothie made in the new Beautiful Kitchenware blender by Drew Barrymore.
Beautiful Kitchenware

The Beautiful launch collection comes in a distinct color palette of black, grey, white, blueberry pie and sage green and includes an air fryer, electric kettle, toaster, blender, coffee maker and cookware.

Drew Barrymore and Shae Hong collaborated to create Beautiful Kitchenware.
Beautiful Kitchenware

When Barrymore first debuted the eye-catching air fryer earlier this month on her eponymous talk show, it sold out in under 24 hours.

Made by Gather also partnered with Lifetime Brands to create an extended assortment of tools, gadgets and cutlery that appeal to the masses while maintaining an affordable price point.

"We’re thrilled to be launching Beautiful Kitchenware with Drew and feel this is the perfect collection to be added to the Made by Gather portfolio," Hong said. "The designs, colors and performance of our products are unlike anything on the market right now, and we look forward to seeing these products add elegance and beauty to kitchens across the country."

Dan Siegel, president of Lifetime Brands, Inc. added that they took Barrymore's vision "and translated it into kitchen tools, gadgets, and cutlery that perfectly complement the small appliances."

Check out a handful of the new products to shop below.

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