New Coke with coffee officially hits shelves
People are buzzing about the new product on social media.
If caffeine gets you through your morning routine or serves as an afternoon pick-me-up, Coca-Cola has a new product that could settle the standoff between soda and coffee drinkers looking for a quick jolt.
The newest innovation, Coca-Cola with Coffee, hit shelves across the U.S. on Monday and for one aptly-named town, select residents in Coffee County, Georgia have been invited to receive a special taste via drone delivery.
For everyone else outside the area looking to try the Brazilian coffee-infused soda, consumers can snag a free can of the new Coca-Cola with Coffee using the Ibotta app at Walmart stores.
Brandan Strickland, Brand Director of Coca-Cola Trademark, North America told "Good Morning America" that this new beverage lineup was "a direct response to consumer desires" with a new "recipe to fit U.S. consumer preferences."
"We carefully crafted a beverage that provides uplift and refreshment, and delivers a great Coca-Cola taste infused with rich Brazilian coffee," he said, adding that it's "perfect for consumers who want to reinvigorate their day and refresh their coffee routine."
Last July when the product line was first announced, the brand gave some fans a first sip of the new coffee-infused soft drink.
The soda/coffee hybrid comes in a sleek 12-ounce can and boasts 69 milligrams of caffeine. A standard 8-ounce cup of coffee has 95 mg. An energy drink like Red Bull has 111 mg in a 12-ounce can.
"Coca-Cola with Coffee is the beverage for the on-the-go consumer who loves the uplifting and refreshing Coca-Cola taste and the familiar flavor of coffee," the company said in a press release. "Coca-Cola with Coffee has the great Coca-Cola taste infused with rich, luxurious coffee flavor, and provides a unique way to enjoy the everyday coffee experience."
Social media has been abuzz with chatter about the new drink.
Former ESPN reporter and sports business analyst Darren Rovell shared a video of the new Coke, which he hailed "a big, big entry for Coca-Cola," after he tasted the dark blend flavor.
"The Coca-Cola matching with the coffee, just such an easy combination, you taste both of it. It is going to rock, I'm telling ya," he said in the video posted to Twitter.
The new product is available in three signature flavors: Dark Blend, Vanilla and Caramel and retails for about $2.32 for a single 12 oz can.
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