Insider Marketing Tricks to Sell Your House

Sept. 28, 2006 — -- On Day 3 of the "Sell Your House in a Week" challenge, "Good Morning America" real estate contributor Barbara Corcoran focused on marketing your home.

Corcoran is gearing up for the big open house for the Freund home on Sunday in Toms River, N.J.

For an open house, you have to get potential buyers to the door by creating a buzz and separating yourself in a crowded market.

"The objective is to make a little deal look like a big deal," Corcoran said.

About 77 percent of all home buyers say they house hunt online, so Web presentation is extremely important.

When people start looking, turn to the newspaper or online real estate listings, but for your typical small American town or suburb, word of mouth is important. How do you get people talking?

Ask yourself, whom do I know that can help me sell my home?