Small Business Saturday is important every year, but especially this year as many small businesses have been heavily impacted by the coronavirus pandemic.
While it's a bit more difficult to visit local shops in person this year, it's still possible to shop small: Etsy features a wide variety of small businesses and is home to everything from home decor and furniture to art and craft supplies and more.
And there are a plethora of curated gift guides with notable picks from notables such as actress Tia Mowry, Jojo Fletcher and Tan France.
We've rounded up some of Etsy's highly recommended shops you can support on Small Business Saturday -- or any time you want!
Picture Perfect Papier
This bestselling Etsy shop provides a gorgeous range of personalized protective face masks suitable for events like weddings and holiday occasions.
Etsy trend expert Dayna Isom Johnson highly recommended this shop, telling "GMA" that "These magnets are such a fun way to see the faces of the people and pets you love every day, even when you might not be able to get together in person this holiday season."
Uniquely designed by Yvonne Leung, you can personalize and perfect memento boxes, journals, cards, ornaments and many other home goods with Hereafter LA's mashup of offerings.
"Lingua Nigra is one of my favorite Etsy shops for unique jewelry," said Johnson. "I believe in investing in beautifully made, high-quality pieces that can be used for years to come, and that's exactly what shoppers can expect from this Etsy shop."
Kentucky-based artist Karina Daniel Parris has continued to create an empowering line of totes, cards, art prints and so much more that celebrate diversity and genuine beauty.
Art 2 The Extreme
This charming shop sells eco-friendly personalized crayons that were inspired by Nicole Lewis', a former elementary school teacher's past experiences.
"I pride myself in being a maximalist, so naturally I'm drawn to the colorful patterns found in Gabe Jade Accessories' items," said Johnson. "I especially love the men's bow ties and neckties -- they're my go-to when shopping for men's gifts."
Fern + Sunpalm
Shop and enjoy everlasting arrangements by California based wedding and event floral designer Jenny Ray.
Paper Play + Wonder Shop
With an initiative of "spreading joy and encouraging imagination through play," this shop carries inclusive coloring book pages and paper dolls to help and encourage child development.