Amanda Knox shines spotlight on public shaming in new docuseries, as term 'Foxy Knoxy' still haunts her

PHOTO: Amanda Knox, the study abroad student who was accused in Italy of the 2007 murder of her roommate, Meredith Kercher, is standing up for other women as host of her own docuseries, "The Scarlet Letter Reports."PlayPaula Lobo/ABC
WATCH Amanda Knox opens up about social media and public shaming

Amanda Knox is taking on public shaming in a new docuseries.

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Knox, the study-abroad student who was accused in Italy of the 2007 murder of roommate Meredith Kercher, is standing up for other women, who also said the press attacked them, as part of a new project called, “The Scarlet Letter Reports.”

Set to premiere on Facebook, Knox, whom some media once branded as “Foxy Knoxy,” sits down with actress Mischa Barton, model Amber Rose and others to discuss being publicly shamed and how they say they fought to attempt to reclaim their reputations.

Appearing on "Good Morning America" today, Knox said she hopes her five-part series prevents others from being vilified.

"[I]n my case, my vilification came through the lens of our society's impulse to vilify women and female sexuality and coming home from that, I've seen that same vilification process happens towards other women and that's what this show is all about, is bringing back compassion and context to journalism without somehow losing objectivity or the integrity of journalism," Knox, 30, said.

Knox was the center of a media frenzy after being initially convicted by an Italian court of killing Kercher while studying in Perugia, Italy, over a decade ago. That decision was overturned on appeal in October 2011, after she had spent four years in prison.

Knox returned to the United but was convicted again in 2014 and sentenced to prison. In March 2015, Italy's highest court overturned that decision. The ruling ended the possibility of any further trials for her.

PHOTO: Amanda Knox, the study abroad student who was accused in Italy of the 2007 murder of her roommate, Meredith Kercher, is standing up for other women as host of her own docuseries, The Scarlet Letter Reports. Paula Lobo/ABC
Amanda Knox, the study abroad student who was accused in Italy of the 2007 murder of her roommate, Meredith Kercher, is standing up for other women as host of her own docuseries, "The Scarlet Letter Reports."
PHOTO: Media representatives wait for the arrival of Amanda Knox and Raffaele Sollecito for an appeal hearing at Perugias court, central Italy, Oct. 3, 2011. Pier Paolo Cito/AP, FILE
Media representatives wait for the arrival of Amanda Knox and Raffaele Sollecito for an appeal hearing at Perugia's court, central Italy, Oct. 3, 2011.

Knox made global headlines during the trial with some media outlets calling her "Foxy Knoxy,” a name she said still haunts her today.

"It's almost like living a double life where I'm in a limbo space where Amanda Knox, a real person exists, 'Foxy Knoxy,' an idea of a person exists, and I'm constantly having to juggle how someone is interacting with me based upon that two-dimensional person of me that has been in the public's imagination for so long. And I'm not alone in that," Knox explained.

PHOTO: Amanda Knox, center, is escorted by Italian penitentiary police officers from Perugias court after a hearing in central Italy in this Sept. 16, 2008 file photo. Antonio Calanni/AP,FILE
Amanda Knox, center, is escorted by Italian penitentiary police officers from Perugia's court after a hearing in central Italy in this Sept. 16, 2008 file photo.

She went on, "As soon as you've been labeled something, as soon as you've been given that catchy, salacious nickname, the real you is gone and you are absorbed into this template character."

Now, after being fully exonerated in the murder case, Knox's prime focus is to shine a spotlight on other women in hopes to change the way they behave toward one another, she said.

PHOTO: Amanda Knox and her lawyer Luciano Ghirga, left, are seen during the first day of trial, in Perugia, Italy in this, Jan. 16, 2009 file photo. Alessandra Tarantino/AP,FILE
Amanda Knox and her lawyer Luciano Ghirga, left, are seen during the first day of trial, in Perugia, Italy in this, Jan. 16, 2009 file photo.

"I'm really excited to see the reaction to it because I'm hoping that it's just a part of this ongoing conversation about how we treat people who are in our attention span and whether or not we are going to treat them like we ourselves [would] want to be treated."

New episodes of "The Scarlet Letter Reports" will debut every Wednesday on "The Scarlet Letter Reports" Facebook Watch page throughout the month of May.

ABC News' Katie Kindelan contributed to this report.