What's 'Barbiecore?' What to know about one of summer's brightest fashion trends

Hello, hot Barbie summer.

July 15, 2022, 9:26 AM

Hello, hot Barbie summer.

From red carpets and runways to social media feeds, Barbie-inspired pink is undeniably one of this season's hottest hues.

More commonly known now as "Barbiecore," everyone from celebrities such as Lizzo, Anne Hathaway, Kim Kardashian and many more have been seen wearing a sea of vibrant pinks in recent weeks.

Actress Florence Pugh also recently made headlines wearing Barbie's go-to color in the form of a sheer floor-sweeping Valentina gown as she attended the designer's fashion show in Paris, alongside other front row notables -- several of whom were wearing pops of pinks as well.

PHOTO: Anne Hathaway and Lizzo
Anne Hathaway is seen arriving at the Valentino Haute Couture Fall/Winter 22/23 fashion show on July 8, 2022 in Rome. Lizzo attends Prime Video's "Lizzo's Watch Out For The Big Grrrls" official FYC screening and Q&A at DGA Theater Complex on June 3, 2022 in Los Angeles.
Jacopo Raule/Getty Images|Anna Webber/Getty Images

The popular color pick is naturally having a moment -- and it's timed perfectly with the buzz surrounding Margot Robbie’s upcoming live-action portrayal of the famed doll for the upcoming "Barbie" movie, slated to release in 2023.

Searches on Etsy for "Barbiecore" hot pink fashion-related items are up 35% in the last three months compared to last year.

"A much-welcomed mood-booster after the last few years, 'Barbiecore' is all about embracing vibrant hues -- particularly the doll's signature hot pink -- in everyday life," Etsy trend expert Dayna Isom Johnson said in a statement. "And with many nostalgic for simpler, sunnier, and more carefree times, it only makes sense that this '80s-inspired, unapologetically pink aesthetic is taking center stage as the 'it' style of the summer."

Margot Robbie and Ryan Gosling are seen rollerblading on the set of "Barbie" on June 28, 2022 in Los Angeles.
Mega/GC Images/Getty Images

Barbiecore fashion isn't going anywhere anytime soon, and now is the perfect time to get in on the trend.

Whether you're looking to try a new head-to-toe pink look for summer, step into a new pair of power pink pumps or simply elevate your manicure with a few rich layers of hot pink nail lacquer, there's really no way to go wrong.

"Good Morning America" tapped Bustle's SVP of Fashion, Tiffany Reid, to curate some incredible looks and picks to help you step into Barbie's world in style.

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Look 1: Disco Barbie

Achieve this look by using different tones and textures to keep your look playful.

Zara

HALTERNECK BODYSUIT

  • $27.90
  • Zara
Good American

GOOD ICON METALLIC

  • $195
  • Good American
Revolve

Annie Heel

  • $280
  • Larroude
Mango

Chain cross body bag

  • $49.99
  • Mango
Emma Pills

OBSESSION

  • $79
  • Emma Pills
BonBonWhims

DESSERT RINGS

  • $68
  • BonBonWhims
Notte Jewelry

MINI SUPER BLOOM RING • ADJUSTABLE

  • $79
  • Notte Jewelry

Look 2: Boardroom Barbie

When leaning into Barbiecore at work or in the office, Reid suggests opting for a skirt suit — make sure to pay attention to hemlines and heel heights to keep it office appropriate.

30% off
Mango

Structured cotton blazer

  • $89.99
  • $129.99
  • Mango
H&M

Rib-knit Sweater Vest

  • $12.99
  • H&M
H&M

Short Linen-blend Skirt

  • $24.99
  • H&M
16% off
Amazon

1.7 Inch Leather Hard Headband Wide Headband Padded Headband Hairband for Women (White)

  • $9.99
  • $11.99
  • LONEEDY
Nordstrom

Dolly Argyle Platform Mule

  • $290
  • Larroude
H&M

2-pack Hoop Earrings

  • $9.99
  • H&M
Bon Hon Whims

ADJUSTABLE FLOWER BOMB

  • $55
  • Bon Hon Whims
BonBonWhims

ZODIAC LUCKY RINGS

  • $65
  • BonBonWhims
Mango

Crossbody mini bag

  • $35.99
  • Mango

Look 3: Kasual Ken

Mix and match casual pieces like hoodies and sweat shorts along with more polished pieces such as a crisp white button-down shirt.

50% off
Macy's

Men's Solid Fleece Hoodie, Created for Macy's

  • $17.50
  • $35
  • ID IDEAOLOGY
57% off
Brooks Brothers

Regent Regular-Fit Dress Shirt, Performance Non-Iron with COOLMAX®, Button-Down Collar Twill

  • $49.99
  • $118
  • Brooks Brothers
59% off
ZARA

POCKET SHORTS

  • $19.99
  • $49.90
  • Zara
Amazon

Gildan Men's Active Cotton Crew Socks, 10-pairs

  • $21.24
  • Gildan
Farfetch

Campo low-top sneakers

  • $165
  • VEJA

More Barbiecore picks:

21% off
Banana Republic

RUFFLE WRAP MINI DRESS

  • $149.97
  • $190
  • Banana Republic
Revolve

Jorden Satin Top

  • $60
  • Superdown
Revolve

Anessa Heel

  • $148
  • Schutz
Sephora

PAT McGRATH LABS MatteTrance™ Lipstick - Celestial Divinity Collection

  • $38
  • Pat McGrath Labs
Bloomingdale's

Smocked Midi Dress - 100% Exclusive

  • $98
  • AQUA
Old Navy

Medium-Support PowerSoft Pocket Racerback Sports Bra for Women XS-XXL

  • $34.99
  • Old Navy
30% off
Etsy, Combinist

Magenta “The Large Potter” Modern Acrylic Earrings, Statement Earrings, Acrylic Earrings, Contemporary Earrings

  • $20.85
  • $29.79
  • Combinist
40% off
HelloSunshineswim

NEON PINK - One piece swimsuit - off shoulder Pink Swimsuit With One Shoulder Strap, Retro One Piece Structure Bathing Suit

  • $79.20
  • $132
  • HelloSunshineswim
Ulta Beauty

Summer Trend Nail Polish Collection

  • $10
  • Essie
H&M

Linen-blend Pull-on Shorts

  • $17.99
  • H&M

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Editor's note: This story was originally published on July 12, 2022.